Arnott’s Group appoints new agency to lead media planning and buying in Indonesia

Arnott’s Group has handed its media planning and buying duties in Indonesia to Omnicom Media Group (OMG) Indonesia. This follows a competitive pitch involving three agencies - the incumbent WPP Media, OMG Indonesia, and a local agency, MARKETING-INTERACTIVE has learned.

The review began in June 2025, with OMG Indonesia officially commencing work two months later in August. The length of the appointment was not disclosed.

Arnott’s Group, whose brand portfolio includes household favourites such as Good Time, Nyam Nyam, and Tim Tam, is seeking to deepen its engagement with Indonesian consumers as it continues expanding across the market.

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“We are delighted to partner with OMG in Indonesia in the recent pitch that just concluded. Their deep understanding of Indonesian consumers, combined with strong strategic and media capabilities, gave us the confidence that they are the right partner to accelerate Arnott’s growth. We look forward to building even stronger connections with our consumers, unlocking the full potential of our brands in Indonesia, and ultimately creating delicious moments that truly matter,” said Andika Pratama, marketing lead for Arnott’s Indonesia.

“Like Arnott’s, we share a vision of delivering bold and transformative experiences that delight consumers at every touchpoint. The consumer journey approach we’ve designed for Arnott’s is powered by our Omni open operating platform, which harnesses data and insights to drive meaningful connections. We look forward to partnering with Arnott’s to chart the next chapter of growth and success in Indonesia and push the boundaries of innovation,” added Rohan Mahajan, chief operating officer - creative and media services at OMG Indonesia.

The appointment strengthens OMG Indonesia’s growing portfolio of clients, marking another significant win for the group in Indonesia’s increasingly competitive media landscape. Some of its existing clients include McDonald’s, Warner Bros. Discovery, and ParagonCorp.

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