Archetype Hong Kong appoints Fran Tam as senior consultant

Archetype Hong Kong has appointed Fran Tam as senior consultant in a bid to ramp up its strategic communications offering after winning a number of new clients in the first half of 2019.Tam will join senior consultants Alan Tong and Megan Graham in supporting principal consultants Lynn Yap-Backe and Vicky Neill. In her new position, she will oversee the strategic day-to-day direction on four key accounts including Mass General Hospital, Rackspace, VMware, and Stripe.Tam said, “I’m delighted to have joined such a forward-looking agency, working with an exceptional team of collaborative minds. I recall joining my first meeting at Archetype and was amazed by how the team mapped out the marketing journey for clients and helped them elevate the brand instead of merely executing what they’ve been told to do.” Tam was previously an account director at Hill+Knowlton Strategies, where she led the strategic direction and content strategy on several accounts, including a host of Chinese companies, global financial institutions, and tech giants. Her role included managing communications plans and global integrated campaigns, helping clients expand their footprints to Greater China or the Western market. Notably, Tam led the global communications team at Alcatel Mobile, with key responsibilities in developing global communications strategy and content for brand awareness and flagship product launches.“Our agency approach touches on both strategy and creativity,” said Rosemary Merz, managing director, Archetype Hong Kong. “Fran has arrived at an exciting time for us in our journey of growth as we seek to build on our objective of working with industry leaders to build the world’s most magnetic brands, through strategy, creative, communications, and digital.”