Business technology provider AnyMind Group has announced several changes to its product line, including the launch of an e-commerce platform, as well as the rebranding and consolidation of its product offerings under an AnyMind branding banner.
AnyShop, the company's e-commerce platform, integrates multiple AnyMind platforms for businesses and individuals who wish to leverage e-commerce in their sales strategy. With the impact of COVID-19 and subsequent lockdowns and distancing measures taking a heavy toll on brick-and-mortar sales numbers, e-commerce has rapidly moved from a smart offering to an essential one. (According to a PayPal study of Hong Kong merchants, 86% of respondents had begun focusing their efforts on creating a better online shopping experience.)
An all-in-one solution for e-commerce needs, AnyShop enables businesses to gather site analytics, track revenue streams, analyse social and influencer metrics, manufacture products, integrate with online payment providers, and further develop their own existing e-commerce sites and offerings.
In addition to launching AnyShop, AnyMind has also rebranded and consolidated a number of its current product offerings:
- Influencer marketing platform CastingAsia has been renamed to AnyTag
- The CastingAsia Creators Network will now be known as AnyCreator
- The AdAsia brand will be discontinued, its Digital Platform will now be known as AnyDigital
- AdAsia360, FourM360 and Acqua360 have been consolidated under AnyManager
Looking ahead to the future, AnyMind also has announced plans to launch a logistics platform that will assist sellers with inventory, warehousing and inquiry management.
"Apart from leveraging on our individual products, we’re moving towards helping businesses and individuals tap on a comprehensive solution to seamlessly turn previously-siloed data into action, in the future," said Kosuke Sogo, CEO and co-founder of AnyMind Group.
"True to our underlying philosophy of 'Growth for Everyone', we can enable businesses and individuals to become borderless, from brand establishment, product creation, marketing, selling, and very soon, fulfilment.”