Antsomi introduces new way for brands to market on LINE messaging platforms in TH

Marketing technology company Antsomi has launched Antsomi CDP 365 on LINE OA in the Thai market. This is its solution designed for marketing on top of the LINE messaging platform via brands’ LINE Official Account (OA) in the Thai market.

In a market such as Thailand dominated by mighty eCommerce giants like Shopee and Lazada, brands and businesses often need help prioritising their owned e-commerce channels and establishing direct touchpoints with users.

Antsomi CDP 365 on LINE OA addresses this challenge by leveraging LINE, which covers 80% of Thailand’s population, as a potent platform for helping brands collect and utilise data.

Don't miss: D.A.Consortium invests in Antsomi as it looks towards regional expansion

Antsomi CDP 365 on LINE OA offers full-funnel capabilities for data-driven marketing on top of the LINE messaging platform, enabling brands to gather and utilise customer data effectively, it said in a statement.

The platform allows brands to collect data through various methods, including confirmation messages, customisable rich menus, website registration forms, and targeted surveys on LINE OA. It incorporates engaging techniques such as gamification with interactive elements such as "spin the wheel," personalised offers and coupons, and fun and informative quizzes to drive user registration.

Through these engagements and the data collected, brands can learn more
about their customers and identify the high-value customer segment benefitting their campaign planning and execution.

Once brands collect and organise their data, Antsomi CDP 365 on LINE OA will help them engage with their customers in various formats, including text, images, videos, rich menus, and LINE’s popular stickers. Antsomi CDP 365 on LINE OA will provide brands with versatile tools to engage their customers effectively and also deliver personalised marketing messages to the customers via the LINE messaging platform.

"We are thrilled to introduce Antsomi CDP 365 on LINE OA in Thailand. This significant launch reflects our commitment to empowering brands in Thailand to harness the full potential of data-driven marketing on top of the LINE messaging platform. With the support of our strategic partners, H+ Thailand, we are ready to help brands create meaningful customer interactions and drive business growth," said Serm Teck Choon, co-founder and CEO of Antsomi.

"This innovative platform will give our clients powerful tools to enhance their data-driven marketing strategies, enabling them to engage customers more effectively and achieve better marketing outcomes," added Masaru Koshiba, a member of H+ Thailand and the COO of i-dac (Bangkok). "Moreover, we anticipate that this will significantly contribute to the collaboration and strengthening of H+ CRM Suite. Antsomi CDP 365's strengths such as its expertise in data integration and 360-degree user profiles will enable us to approach an even wider range of client needs."

Gear up for the most captivating PR conference of the year! #PRAsia #Singapore & #Malaysia returns, bringing you the tools and insights you need to dominate in this dynamic environment. Join over 100 industry leaders and experts for an action-packed program filled with insightful discussions and valuable takeaways.

Related articles: 
OMG MY promotes Daler Kendzhaev to MD for investment and specialist solutions
Blue Cross highlights customer-centric solutions with new campaign
Netflix hands SEA and TW media duties to Hakuhodo's H+