Blue Cross highlights customer-centric solutions with new campaign

Blue Cross has unveiled a campaign to introduce its new innovative insurance offering Elite Combo, and how it caters to the diverse insurance needs of Hong Kong people.

Elite Combo is Blue Cross’s latest innovative insurance offering which introduces a concept of “multiple plans in one single policy, same coverage period, and effortless management”, allowing customers to customise their insurance coverage by mixing and matching various products.

Targeting the wider public, the campaign features a dynamic duo consisting of female talent and the Blue Cross mascot, representing the company and catering to the diverse insurance needs of Hong Kong people. The campaign is available until late June.

Done in collaboration with Uth Creative, the campaign highlights key features of the product such as a combination of six different insurance products into a single policy and its flexibility by allowing customers to change their protection combinations and benefit level of the protection options according to their evolving needs.

Both the campaign and the Elite Combo product align with Blue Cross' brand insight of "Just right." The company aims to cater to the preferences of consumers such as smart individuals, newlyweds and three-generation family households, by offering insurance solutions that are perfectly tailored in terms of pricing, coverage, and timing.

By focusing on these aspects, Blue Cross ensures that its offerings are not only affordable but also precisely meet the needs of its target audience.

The campaign is amplified through various channels such as out-of-home ads on tram bodies and shelters, social media and Google ads.

Bonnie Tse, chief executive officer of Blue Cross, said, “Upholding its customer-first philosophy, Blue Cross has been serving Hong Kong for over 55 years and leading the industry in developing ‘just right’ products that address the needs and pain points of customers. We have been expanding customer touchpoints to enhance customer experience with seamless services online and offline.”

“Blue Cross outperformed the market in various business segments last year. This remarkable performance is indeed a testimonial to our strategies. I believe there is still huge growth potential in the general insurance and medical insurance markets, and I remain 100% confident in our business outlook,” Tse added.

“Considering customers’ demand for multiple protections and flexible offerings, we have launched two new products, Blue Cross Elite Combo and Blue Cross Love Yourself VHIS Plan. Underlining innovation and flexibility, both products are designed as affordable and value-for-money offerings to address customers’ protection needs at different stages of life.”

Desmond So, CEO of Uth Creative: ‘Discover a captivating advertising campaign that redefines general insurance through product innovation and an engaging storyline, igniting excitement and showcasing the transformative power of our solutions to provide peace of mind and security in our daily life.’

With the launch of Elite Combo and its accompanying advertising campaign, Blue Cross continues to demonstrate its commitment to providing comprehensive and customer-centric solutions in the insurance industry. By highlighting the unique features of Elite Combo and positioning it as the go-to choice for comprehensive and flexible insurance coverage, Blue Cross aims to capture the attention and trust of the mass public in Hong Kong.

Join us this coming 26 June for Content360 Hong Kong, a one-day-two-streams extravaganza under the theme of "Content that captivates". Get together with our fellow marketers to learn about AI in content creation, integration of content with commerce and cross-border targeting, and find the recipe for success within the content marketing world! 

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