Content 360 2025 Singapore
Ampersand Advisory nabs new chief knowledge officer

Ampersand Advisory nabs new chief knowledge officer

share on

Ampersand Advisory has named Kunal Sinha (pictured left), former group chief strategy officer at M&C Saatchi Indonesia, as its new chief knowledge officer.

Sinha has over three decades of experience, two of which were spent living and working in Mumbai and Shanghai. His most recent stint was in M&C Saatchi Indonesia, which gives him, at an overall level, a vast and unique perspective over Asia, it said in a statement. 

Sinha has worked in leading agencies such as JWT, Ogilvy and McCann and data consultancies such as Kantar and The Futures Company. He also ran Ogilvy Asia’s consumer and cultural trends program, and sustainability practice Ogilvy Earth.

Don't miss: Ampersand Advisory sweep the board at the AOTY and MARKies Awards 2024 in MY

Sinha led projects involving trend forecasting and predictions on the Future of Technology, India’s top 50 growth markets for Tata Sons, the future of AI for Mastercard, beauty and grooming futures for Google, and identifying generational opportunities for Nissan in India.

He also delivered branding and consumer solutions for companies such as Unilever, Intel, Diageo, BAT, Mondelez, SC Johnson, VF Corporation (The North Face), International Hotels Group, The Economist, Visa, Arla Foods, Smithfield Foods, Spotify, Truecaller, TikTok, Permata Bank and Mundipharma in key Asian markets.

He has also driven market innovation for firms such as Ceat Tyres, Godrej Consumer, Aegon Life, Amazon, The Times Group, and organisations like UNICEF and AmCham.

“I’ve been an admirer of Sinha's work for many years, and he had also asked me to write for WARC when he was consulting them. It’s great to have him aboard as we strive to continuously upgrade our offering to clients,” said Sandeep Joseph, CEO and co-founder of Ampersand Advisory.

“We would like to leverage Sinha's nous and skills to strengthen our strategic consulting offering, which rides as a layer above our services of media, creative, social, PR and data analytics with AI," added Joseph. "With almost 80 staff, under one P&L, we’ve built an integrated set-up that’s truly seamless. Our existing clients will get first dibs on Sinha, but we’re also looking at expanding our reach and helping more companies. We need to continuously develop our value to clients. The mission, which I am grateful Sinha chose to accept, remains unchanged and singular: to deliver for our clients as per our motto 'business results, now',” he said.

“Joining the purposeful and highly successful team at Ampersand Advisory is an exciting proposition. This gives me the opportunity to create a strong positioning for our consulting and analytics proposition. It also provides me a platform to explore a new market and gather more understanding of evolving consumers in Asia,” said Sinha.

Gear up for the most captivating PR conference of the year! #PRAsia #Singapore & #Malaysia returns, bringing you the tools and insights you need to dominate in this dynamic environment. Join over 100 industry leaders and experts for an action-packed program filled with insightful discussions and valuable takeaways.

Related articles:
McCann Content Studios makes SEA entry

VCCP nabs ex-GIGIL Manila creative director for SG office

Golin promotes Shouvik Mukherjee to executive VP, global creative innovation

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window