Amazon has a launched a new three-storey office at Asia Square. Named SIN16, the office will house up to 700 employees from over 30 teams, including Amazon.sg, Amazon Fresh, Amazon Advertising, Prime Video, seller enablement, and other regional corporate functions. Amazon Singapore said in a statement that the new office has been designed to optimise agile working, learning, and collaboration as it continues to grow its business, operations, and investments in the market.
Additionally, Amazon Singapore plans to add over 200 new jobs to its consumer and corporate functions by 2022 to expand its range of offerings in Singapore and include more support for local businesses to go global. MARKETING-INTERACTIVE understands that this will be in addition to the 110 job openings listed by the company. Currently, Amazon Singapore has about 2,000 full-time and part-time employees.
Minister of Trade and Industry Gan Kim Yong said in a statement that Amazon's expansion in Singapore once again highlights that global companies are looking to the country as a destination for innovation, reinforcing the country's position as a regional technology hub.
Henry Low, country manager at Amazon Singapore said, "The way we work has been changed by the pandemic forever so as our teams continue to grow here, the new space will ensure they have the flexibility and ample space to collaborate, co-create, and continue to innovate on our customers' behalf.”
Earlier in June this year, Amazon committed to supporting small businesses for Amazon Prime Day by spending over US$100 million on new promotional activities to help them increase their sales and reach more customers globally. While its spokesperson declined to share what percentage of the US$100 million has been allocated to small businesses in Singapore, the company said more than 12,000 small businesses came on board for last year's Prime Day. Amazon also worked with Yahoo Singapore, Mothership, The Smart Local, Geek Culture, and Sassy Mama to target the various local audience segments.
Separately, Amazon launched its OOH campaign in Singapore last month. Titled "Spend Less, Smile More", the campaign aimed to deepen the brand's affinity locally and place Amazon.sg top-of-mind when customers make their next online shopping decision. Done in collaboration with local creative agency Bread Butter Bacon, the campaign features the iconic brown Amazon box and smile logo, showcasing Amazon’s dedication in delivering smiles to their customers’ faces through a combination of value, trusted reliability, and fast delivery.
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