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Alipay moves to ease security concerns

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Despite its dominant position in the China market, Alibaba’s online payment system Alipay is hoping to ease the concerns of international users via a campaign designed to promote its safety and international image.The TVC aims to capture Alipay’s ambition to become a global player and Adams Fan, executive creative director at DDB Shanghai, the agency behind the work, described the TVC as a show of the company's social and cultural values.https://www.youtube.com/watch?v=ANaTIi8i350“Topics concerning human nature are magnificent and significant. Talking about safety from a human and philosophical perspective, manifests Alipay’s vision and mission and aligns with DDB’s ‘People First’ culture.”Credits:Agency: DDB ShanghaiExecutive creative director: Adams FanAssociate creative director: Lian XinFilm director: Holo

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