AKQA promotes Sam Sterling to APAC chief strategy officer

AKQA has appointed Sam Sterling as chief strategy officer across Asia Pacific, effective immediately, to lead the strategic vision in collaboration with clients. Sterling (pictured centre) will remain located in Asia and continue to work closely with both the Chinese and Japanese businesses on leadership matters.

She previously led the AKQA Shanghai and Tokyo studios for three years. Since joining the agency in February 2018, the studios under Sterling's leadership have won a range of clients including Maserati and Hypernice, as well as signed a partnership with Japanese conglomerate Itochu. Across Asia Pacific, Sterling will now work more closely with the breadth and depth of talent in Auckland, Melbourne, Sydney, Tokyo and Wellington. AKQA works regionally with clients such as Nike, YouTube, Bridgestone, BMW, Netflix and Bunnings.

Sterling said the world is in an extraordinary place right now and the challenges of this time bring equally remarkable opportunities. "I’m delighted to work with our team and clients to realise the full potential of these opportunities. Living in China, I feel I’m immersed in the most innovative market in the world, and there couldn’t be a more exciting time to both contribute to the growth in China, but translate learnings into impactful outcomes in the West," she added.

Meanwhile, Brian Vella, managing partner at AKQA Asia Pacific, said in the three years it has partnered Sterling has demonstrated exceptional acumen for strategic thought and practice. "Her consistent results demonstrate her excellent contribution and influence for our teams and clients. As a result, we are excited to increase her responsibility for clients and further evolve our relationships," he added.

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