AirAsia appoints global search marketing partner

Starcom Mediavest Group’s (SMG) Malaysia office, together with India’s SMG Convonix has won AirAsia Berhad’s search marketing business across 16 markets in Asia Pacific.

The markets include Malaysia, Singapore, Thailand, Indonesia, China, Hong Kong, Philippines, Vietnam, Cambodia, Myanmar, Australia, Japan, Korea, Taiwan, Brunei and India. The win comes after a multi-agency pitch.

A+M understands that the account is worth US$4 million.

“We are pleased to appoint SMG as our global search agency and look forward to embark on a great partnership. The selection was based on strong technical and process skills and SMG's capability to understand our nature of business in great depth,” Spencer Lee, AirAsia’s head of commercial said.

“People are our strength. Our fearless imagination on how to grow their brand faster, powered by SMG Convonix advance search capabilities has worked in our favour,” Wong Piyee, managing director Starcom Mediavest Group Malaysia.