AirAsia and Sony name joint ambassador following 10-week global search

AirAsia and Sony have picked a joint ambassador, following a 10-week global search which commenced in July this year. Both companies selected Aisha Nazar to be their joint ambassador as her visual stories stood out among more than 700 submissions worldwide.

Aisha will travel to Tokyo for an exclusive tour at Sony's technology lab to experience its future technologies and inventions, as well as participate in a full year apprenticeship with Sony. Nine other shortlisted finalists will also receive special prizes including AirAsia X flight tickets and a Sony RX100V camera valued at RM4,299 each. To further inspire travelling, AirAsia will be running a special two-week promotion to all destinations with fares on sale discounted by up to 70%.

Barry Klipp, AirAsia X's Group head of commercial, said the "inspiring stories" are a great example of what drives the airline to continue expanding its long-haul network and make more destinations accessible to consumers.

"I take the opportunity to thank Sony for their support and enthusiasm in this partnership and I congratulate all of our winners including our appointed joint ambassador, who now has the opportunity of a lifetime ahead of her," Klipp said.

Meanwhile, Satoru Arai, Sony Malaysia's managing director, said, "We can see that the passion for photography and travel has advanced tremendously, as it is now possible for everyone to produce high quality photos with amazing aesthetics to tell inspiring travel stories with the latest visual technology, much like all the submissions we have received from this joint ambassador search. Our hope is to keep this passion for photography alive so that more people can share the beauty of this world through their camera lens when they travel."