Aeon Big (formerly known as Carrefour) has kicked off a 10-week campaign dubbed as the Orange campaign, in line with its ongoing rebranding exercise.
The campaign runs from 1 March until 9 May, aimed to create awareness for the brand and a way to give back to its consumers by providing enjoyable shopping experiences.
The colour orange is emphasised as it signifies the freshness, vibrancy and happiness the brand carries.
"All the promotional activities are created with our customers in mind. I hope when consumers see the color orange, they will be reminded of our freshness in services," said Nagahisa Oyama, managing director of Aeon Big.
The Orange campaign runs across various platforms via print ads, radio ads, social media, contests and in-store activities.
The print and radio ads will run throughout the whole campaign period.
From 7 until 28 March, Aeon Big will introduce its "Happy Orange Family" button badges that will be given away as collectors merchandise with any purchase of RM30.
From 29 March until 9 May, Aeon Big's customers are entitled to redeem Aeon Big car sticker.
There is also a "Happy Hour" at Aeon Big every Monday to Thursday throughout March. From 6-8pm, Aeon Big will give away orange donuts to customers.
On Facebook, fans can post "Big Orange" moments and "Big Happy Moments" on its official Facebook page to win prizes.
In store, an orange promotion area will be set up for sales of all orange colour products.
In conjunction with the coming Ramadan and Raya festivities, "Win an Orange car" will be held in late April.
Since the takeover from Carrefour November last year, six stores in Kuala Lumpur and Klang Valley have been revamped and the remaining stores will be completed by the end of May.
For this campaign, the creative, PR and activation were executed in-house.