Adzymic sets up new office in HK

Singapore-based adtech agency Adzymic (智酶動力) has established its new entity in Hong Kong, bolstering local offerings to clients.

Active in the market since 2021, this milestone deepens Adzymic’s roots and reinforces its commitment to delivering cutting-edge dynamic creative optimisation (DCO) and adtech solutions across Hong Kong and Greater China.

According to its co-founder Kenniess Wong, Hong Kong has always been one of the boldest and most experimental markets, with an innovative spirit that embraces trying new things.

"It’s this energy that makes it the perfect place for us to establish a stronger local presence. By being here on the ground, we are reinforcing our commitment to help marketers and agencies unlock the full potential of omnichannel advertising. Our goal is to make it easier, faster, and more effective for them to deliver meaningful, personalized experiences to their audiences across Display, CTV, DOOH, and beyond," she added.

The new Hong Kong office will serve as a key base to accelerate growth, strengthen local partnerships and bring Adzymic’s AI-powered creative management platform and APX 36One ecosystem to clients and partners in the region.

Derived from the word enzyme, Adzymic has always stood for being a catalyst of change in advertising. The launch of 智酶動力 in Hong Kong marks a return to its roots, where the power of 酶 (enzyme) symbolises intelligence, acceleration, and transformation.

Adzymic's current clients include Standard Chartered Bank Hong Kong, Cathay Pacific Airways, DBS Bank, UA Finance, Foodpanda, Miele, MasterCard, Oppo and American Express.

Founded in 2017 by two digital marketing veterans Travis Teo and Wong, Adzymic is headquartered in Singapore with offices in Malaysia, Indonesia, Vietnam, and works through partners in Australia, Thailand, Japan, and Latin America. In 2020, it expanded to Thailand, Hong Kong and Japan, bringing its solutions to advertisers in these markets.

MARKETING-INTERACTIVE has reached out to Adzymic for more information. 

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