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Advertising and marketing jobs see negative growth

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The advertising, market research,public relations, media and entertainment industry is not faring too well in the Singapore market according to the Monster Employment Index (MEI) Singapore. However, the industry is still considered a "top growth" industry, despite declining -4% year-on-year.Marketing and communications jobs also had some of the lowest growth at -10%. Overall, hiring activity in Singapore fell year-on-year.“For the fourth month since January 2015, the Monster Employment Index Singapore saw annual decline again. However, the rate of decline slowed down between March and April 2015,” Sanjay Modi, managing director, (India, Middle East Southeast Asia and Hong Kong) said.[gallery link="file" ids="96839,96840"] Meanwhile in Malaysia, the advertising, market research, public relations, media and entertainment industry had the lowest year-on-year growth, at a low -27%, according MEI Malaysia. Marketing and communications occupations also suffered low growth at -10%.“The Monster Employment Index Malaysia has registered an annual decline of 23%, although month-on-month online recruitment has seen positive growth of 9% in April 2015,” Modi said. [gallery link="file" ids="96842,96843"]He added, “The volume of job advertisements in the Asian market on the whole has eased up, indicating cautious effort of recruiters to hire. A shortage of qualified and skilled candidates and higher salary demands has prompted this slow down in hiring activity in the local market."[gallery link="file" ids="96848,96851"]The Monster Employment Index is a monthly gauge of online job posting activity, based on a real-time review of millions of employer job opportunities culled from a large representative selection of career Web sites and online job listings across Singapore and Malaysia individually.

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