ADNA opens up HK office to better tap into Greater Bay Area

Creative intelligence group, ADNA is opening up in Hong Kong as part of its Greater China growth strategy led by Greater China CEO, Susie Hunt. ADNA is already on established in the Chinese Mainland with headquarters in Beijing.

ADNA’s existing first party data and consulting offering in Greater China will now be expanded in Hong Kong to include content, design and creative capabilities. ADNA bought strategic design consultancy Hunt Haggarty in a cash and equity swap arrangement earlier this year which saw Hunt take the helm in Greater China.

In May, the firm appointed Barbara Balm as chief strategy officer. A veteran in the industry, Balm worked for Heineken in Shanghai and FAW-Volkswagen in Beijing, as part of the Greenkern Consulting Group, while also boasting global multi-market experience in the FMCG sector having worked for Coca-Cola and PepsiCo in the Netherlands, and Unilever in Europe, Italy and the Middle East.

“We are delighted to announce the launch of our Hong Kong business. Domestic, regional and global clients based in Hong Kong can now directly access our global Audience Platform of 320m consumers, including 3.4m consumers in Hong Kong” said Hunt. Hong Kong, together with the Greater Bay Area is a hub for world leading, ambitious companies, she explained. “We look forward to working with them here to further accelerate their regional and global success.”

David Mayo, COO ADNA said, “We believe that data puts creativity back where it belongs and with Hunt’s proven track record of engagement in the region, the team will now support more client to grow fastest within the region and beyond.”

ADNA is already working with clients based in Hong Kong on data-driven growth expansion strategies, as well as a new creative brand client to be announced in the near future. ADNA China and Hong Kong will consist of eight people based across both offices, with direct access to the data hub in Singapore.

Meanwhile in July, it also opened doors in Jakarta with GM Bellamia Agustina at the helm. The Indonesia office has full-service team including data, creative, digital, business, and project management.

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