AdAsia Holdings launches new video inventory service

AdAsia Holdings, creator of the AdAsia Digital Platform, has launched AdAsia Video Network and AdAsia Video Production. These will be available through the AdAsia Digital Platform.

The AdAsia Video Network features both buy-side and supply-side functionalities, benefitting advertisers, agencies and publishers. Through the AdAsia Video Network, advertisers and agencies are able to access and buy video inventory on desktop, mobile web, mobile app and cross-screen, through new and traditional video ad formats including out-stream, in-stream, and rich media video ads.

Publishers can open their inventory to real-time and direct video ad space purchases, manage ad inventory, and monitor and analyse on-going performance with generated reports and SDKs, all through the publisher log-in portal.

Out-stream ads fast-gaining popularity in the region. Publishers looking to provide users with a less intrusive ad experience can simply add the generated AdAsia out-stream video ad tag to enable video ads on their desktop and mobile sites.

For AdAsia Video Production, clients will have access to drone, 360-degree videography and video animation, in addition to traditional video production formats. Video production requests can be placed through the AdAsia Digital Platform. Video quality ranges from 140p to 2160p, allowing collaterals produced to be placed on the AdAsia Video Network and any other channels.

Kosuke Sogo (pictured), CEO and co-founder, AdAsia Holdings, said: “True to our goal of becoming the number one advertising company in Asia, we are developing an integrated platform that solves the needs of a modern marketer.”

“The new solutions have added an additional dimension to the AdAsia Digital Platform - video - in addition to our existing desktop and mobile capabilities, AdAsia Ad Network and Private Marketplace,” Sogo said.