ACMA establishes 4 new committees

The Asia Content Marketing Association (ACMA) has established four committees and appointed its inaugural board comprising 10 members, following its incorporation as a professional association in early October 2017. The board positions will be valid for one year.

The Showcase committee, co-chaired by MD of Brand New Media Joanne de Rozario and vice-chairman of ACMA Timi Siytangco, will focus on featuring and sharing the best of Asian content marketing with the industry and public, including case studies. Co-chaired by Isabella Barbato, head of marketing, Asia Pacific at Outbrain and Damien Bray, CEO at Brand New Media, the Education committee will launch with ACMA taking a leading role in the IMDA-supported Creator Collective training program in early 2018.

The Insights committee, chaired by LinkedIn's content marketing manager for Asia Pacific Daniel Hochuli, will focus on producing key industry metrics and analytics, allowing content marketers to benchmark their results in Asia. Co-chaired by LinkedIn's head of channel partnerships, Asia Pacific, Akshay Bajpaee and founder and CEO of The Brand Conversationalist, Andrea Edwards, the Brands committee will focus on offering a forum for brand content marketers to share best practices and learnings in a confidential professional environment.

The transition leadership team of chairperson Andrea Edwards, vice-chair Timi Siytangco and treasurer Simon Kearney will continue in their board positions and as directors of ACMA Limited, which was incorporated as a not-for-profit private company earlier in 2017.

Here are the list of board members:

  • Nik Vyas, executive board director and content lead at Publicis Media, Singapore
  • Akshay Bajpaee, head of channel partnerships, APAC at LinkedIn
  • Isabella Barbato, head of marketing APAC, Outbrain
  • Oliver Budgen, head of APAC, Bold Media, APAC
  • Miguel Bernas, VP, digital marketing, Mediacorp
  • Mike Jackson, MD at MEC Wavemaker
  • Damien Bray, founder and CEO Asia, Brand New Media
  • Babar Khan Javed, technology editor, Campaign APAC, Haymarket Media Group
  • Fotini Paraskakis, MD, Endemol Shine Asia
  • Jacqueline Tok, VP, media and sponsorship, Sony Pictures Television Networks, Asia

ACMA has signed up 27 financial members from a broad spectrum of organisations and individuals since its launch in early October this year, including Allison + Partners PR, MEC Wavemaker, Publicis Content, Bloomberg Media, Click2View, Isentia, LinkedIn and Text100 PR.

Publicis' Vyas said there is a huge amount of interest in content marketing, and whilst relatively nascent in Asia the region has a large pool of experienced practitioners. "ACMA is about harnessing the power of that collective talent to push forward a common agenda. We will help brands understand how to craft more strategic content strategies and produce better quality content, which connects with people and meets clients’ business goals,” he said.

According to Brand New Media's Damien Bray, the content industry would collaborate on the direction and future of content marketing in the region. "There’s a huge upside for everyone in the ecosystem, from brands to service providers to agencies to practitioners. It’s time to make it best practice globally," he added.

MEC/Wavemaker's Jackson added that content marketing would grow enormously over the next decade. "ACMA is going to build the industry and grow the pie for the benefit of all. What’s great about this is it’s not going to be about individual companies, it’s going to be about the future of content marketing, educating and training. I think it will be a great success," Jackson said.