Accenture Interactive hires former CMO of SEEK Asia as MD

Ramesh Rajandran has returned to Accenture Interactive as MD. According to his LinkedIn, he is based in Singapore. Previously, Rajandran (pictured) was CMO of SEEK Asia for more than a year. SEEK Asia is an extension of SEEK Group and combines online employment marketplaces JobStreet and jobsDB under one roof. Before that, he was also with Accenture Interactive as MD for more than two years based in Malaysia, his LinkedIn said.

During his time with the Malaysia operations, Rajandran was responsible for helping clients create great digital experiences, his profile added. Before joining Accenture Interactive in 2017, he had a short stint with Apple as its iOS business manager. Prior to that, he was with telco Telenor for six years from 2011 to 2017. He first joined as the head of department of Digi and was based in Selangor, Malaysia before being promoted to VP of digital and distribution in 2015 at Telenor, and was based in Bangkok. As VP, he was responsible for both physical and digital channels across 13 global markets, his LinkedIn said. Before Telenor, Rajandran also has more than a decade’s experience working at Microsoft, Kuala Lumpur, helming roles such as product marketing manager and technology solution professional.

According to his LinkedIn, Rajandran describes himself to be driven and adaptable. He has expertise in digital marketing, eCommerce, strategy and technology integration and boasts a passion for digital media. He also touts to have a history of delivering growth for industry leaders in the Asia Pacific technology, financial services and telecommunications, resources and public sector verticals. 

Ramesh added that he has a successful track record of improving performance by partnering with C-level executives to define objectives and lead change, while practising an open management style to communicate effectively with internal and external stakeholders to capture customer insights while building technology engagement. MARKETING-INTERACTIVE has reached out to Accenture Interactive for comment.

Separately, Accenture Interactive acquired Entropia earlier last month in June. This marked Accenture Interactive’s first massive acquisition in Southeast Asia. Entropia’s senior leadership team continues to take part in driving the business and the agency retains its brand identity as part of Accenture Interactive for the immediate term.

In an in-depth interview with MARKETING-INTERACTIVE previously, Thomas Mouritzen, Accenture Interactive's lead for Southeast Asia, said the next five years and beyond will be about strengthening and expanding Accenture Interactive’s presence in Southeast Asia and building a future of shared success with its clients that goes beyond economic growth. In May this year, Accenture Interactive also extended its advertising arm Droga5 into Tokyo, with plans to open two more in Brazil and China in the next 12 months to expand its global footprint.

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