PR Awards 2023
Accenture Interactive's Droga5 opens new office in Tokyo

Accenture Interactive's Droga5 opens new office in Tokyo

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Accenture Interactive's Droga5 is expanding its global footprint by opening an office in Tokyo and plans to open two more in Brazil and China in the next 12 months.

Droga5 Tokyo will offer clients in APAC and around the globe access to the agency’s expertise in creativity connected across the entire brand experience, coupled with the full capabilities of Accenture. It will be led by chief creative officer Masaya Asai, who brings a perspective drawn from his roots in both Japan and the US; general manager Chris Burgess, who most recently served as Droga5’s business lead for Chase and Allstate; and head of strategy Dan Ng, former brand strategy lead for some of Droga5’s works including MailChimp and Facebook.

“The structure of our leadership team at Droga5 Tokyo allows us to be more locally and culturally fluent, so our work will have maximum impact. We're also entering the market standing on the shoulders of a robust and talented workforce at Accenture Japan that is already helping hundreds of clients grow their businesses by leveraging data, technology and innovation," said Asai.

Droga5 has been part of Accenture Interactive since being acquired by the company in 2019, serving brands such as Kimberly Clark, Amazon, Facebook and lululemon.

“Droga5’s expansion builds on the success of the new disruptive agency model we’ve pioneered and is a reflection of our continued investment in our clients and people in APAC. We help clients create transformative experiences that drive growth while also making a positive impact on their customers and employees," commented Flaviano Faleiro, Accenture's president for growth markets.

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