A possible Yakult cameo on Netflix gains the brand traction on its origins

If you grew up in Singapore, you'd instantly recognise the iconic little bottle with a silvery red foiled top as Yakult. Recently, the digestive drink possibly made a cameo in Netflix's teen rom-com To All the Boys I’ve Loved Before.In the show, the sister of the female lead refer to Yakult as a “Korean yogurt smoothie” when asked about it by the male protagonist Peter Kavinsky. However, some netizen called out Netflix for confusing the brand’s origin in the show given it is a drink from Japan.In a tweet which garnered 80,636 retweets 26,105 likes, Yakult’s origin (Japan) was a point of conversation – with netizens debating why the drink may have been referred to as such in the show.What do y'all call this??RT if yakult FAV if Korean yogurt smoothietryna prove a point pic.twitter.com/CtnW8yhgGA— al (@alfuckuhard) August 20, 2018Kitty: ‘It’s a Korean yogurt smoothie’ Me and all the other Asians looking at the bottle of yakult: the heck it ain’t #ToAllTheBoysIveLovedBefore— Bianca (@_Nianxa) August 19, 2018Marketing has reached out to Yakult and Netflix for comment. Meanwhile, also jumping on the conversation about a common love for the probiotics beverage for many children growing up was Netflix Philippines.Can't believe Peter K has lived his life without Yakult pic.twitter.com/3iM9c4AWLA— Netflix Philippines (@Netflix_PH) August 18, 2018This is not the first time a brand has gotten and unwitting mention or association with a popular show, causing a stir online. Just in May this year, Nippon Paint unintentionally became the centre of an internet meme which replaces an iconic battle cry in a scene of Marvel’s Avengers: Infinity War, with its brand name.Read also: Netflix gives its own spin to Crazy Rich Asians movie Ads on Netflix?