90 Seconds eyes Hong Kong following US$7.5m in new funding

As it looks to expand to Hong Kong, cloud video production platform 90 Seconds has raised US$7.5 million in Series A financing led by Sequoia India.

The round, supported by SKY TV NZ, Airtree Ventures, Beenext and Fotolia.com (sold to Adobe for $860m), will accelerate 90 Seconds’ global expansion.

90 Seconds software strips back the complexity of video production, giving brands and agencies access to a marketplace of creatives, and an automated, end-to-end suite of workflow tools. The 90 Seconds marketplace enables flexible and easy discovery of more than 5,000 video creative professionals in over 70 countries across 40 categories including videographers, directors, editors, producers, animators, drone operators, photographers and many more.

Tim Norton, founder and CEO of 90 Seconds, said Hong Kong is a huge focus for the company this year, adding existing clients include Cathay Pacific, DBS, NAB, Accenture, BBDO, Barclays and the Financial Times.

90 Seconds has over 250 creators and freelancers based in Hong Kong and have made over 300 videos in the region in the last two years.

Sequoia has invested in several of the world’s most famous companies including Apple, Google, YouTube and Airbnb.