4FINGERS acquires Mex Out, capitalises on products and services

4FINGERS has acquired Singapore’s Mexican restaurant, Mex Out as part of the brand’s plan to accelerate Mad Mex’s roll out in Singapore. The acquisition also enables the brand to further capitalise on menu innovation, shared services and other economies of scale.4FINGERS aims to re-brand the four Mex Out outlets into Mad Mex establishments from the first quarter of 2019. This comes following its recent acquisition of a 50% stake in the Australian Mexican quick-service restaurant (QSR) brand. Until then, Mex Out will continue regular operations. This acquisition follows the brand’s push into the growing “fresh and healthy” segment in the F&B industry as well as its aim to bring Mad Mex to Southeast Asia.“We are excited to be able to so quickly establish Mad Mex’s presence in Singapore, and are entering an exciting new phase. With Mad Mex’s strong brand and proven track record, we are very confident of its growth in the region,” Vijay Sethu, director of 4FINGERS said.As part of the partnership, 4FINGERS will establish Mad Mex’s presence in Southeast Asia and plans to open a number of outlets in Singapore and Malaysia in the next 12 months. It aims to grow its flagship brand, with new outlets launched recently across Malaysia in Penang, Johor Bahru and Kuala Lumpur and has planned to open 14 more outlets in Malaysia by the end of this year. In addition, its maiden US outlet is set to open in Los Angeles, California in last quarter of 2018.