3 things to avoid in your video submissions for the inaugural Content360 Awards

With the inaugural Content360 Awards approaching its entry deadline, brands and agencies now have slightly more than a week left to submit their work before entries close on 27 February. The awards are designed to recognise campaigns that demonstrate strong storytelling, strategic thinking, and measurable impact, spotlighting excellence in content marketing within Singapore’s evolving marketing landscape.

A key component of the judging process is the case study video, which entrants submit alongside their written entries. This allows judges to quickly understand the campaign narrative — from the initial challenge and insight to execution and results — in a clear and engaging format. When executed effectively, a video brings a campaign to life, providing context and clarity that written submissions alone may not fully convey.

Beyond evaluation, case study videos from all winners will also be screened during the awards reception, placing winning work in front of industry peers and leaders. The showcase provides additional visibility and recognition for the brands behind the campaigns, while allowing attendees to learn from real-world examples of effective content marketing, turning winning entries into case studies that help shape industry best practices.

Don't miss: 5 tips to acing your Content360 submissions

Given their role in judging and the awards showcase, case study videos need to communicate campaigns clearly and effectively. With judges reviewing multiple entries, clarity and focus are essential. Here are three common pitfalls to avoid when preparing your video submission.

1. Overloading the video with information

A common mistake is attempting to include every detail of the campaign. Instead of strengthening the story, excessive information can make it difficult for judges to identify the key message. Effective videos prioritise the most important elements — the challenge, the strategy, the execution, and the results — and present them in a clear, logical flow.

2. Focusing on visuals without explaining impact

Strong visuals and creative edits can capture attention, but they should not come at the expense of substance. Judges are ultimately evaluating effectiveness. Videos should clearly explain why decisions were made and how the campaign delivered results, rather than relying solely on montage-style highlights.

3. Lack of a clear narrative structure

Even successful campaigns can lose impact if the story is unclear. Case study videos should guide judges through a beginning, middle, and end — outlining the problem, the solution, and the outcome. A structured narrative helps ensure the value of the work is immediately understood.

With the submission deadline fast approaching on 27 February, marketers looking to showcase their work are encouraged to finalise their entries soon. To find out more about the Content360 Awards and submission details, click here.

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