14 agencies vying for CAAS brand refresh account

Civil Aviation Authority of Singapore (CAAS) is looking for an agency to help with its brand refresh. Currently, there are with 14 agencies vying for the account, according to Gebiz.

The agencies are Activiste, Ad.Wright Communications, Aretese, Dave Clark Design Associates Asia, DIA Brand Consultants, Duxton Consulting Group, Freshlyground, Gosh Advertising, Idea Foundry Marketing, Landor Associates Designers & Consultants, Tangible, The Affiniti, The Brand Theatre and Ukulele Brand Consultants.

The tender was first launched in June this year, and involves plans for a CAAS brand refresh which is slated to roll out in July 2019, in tender documents seen by Marketing. The CAAS is a statutory board under the Ministry of Transport, in charge of enabling growth for the air hub and aviation industry.


It is also in charge of overseeing and promoting safety in the industry, provide air navigation services, and develop Singapore as a centre of excellence for aviation knowledge and human resource development. According to its website, its mission is to “Grow a safe, vibrant air hub and civil aviation system, making a key contribution to Singapore's success”.

In 2015, CAAS picked Dentsu Singapore to handle its integrated media and creative campaigns. Marketing has reached out to CAAS for details.

Most recently, the board injected SG$120 million of funding to bolster the development of the aviation industry. This is in a bid to drive innovation, improve productivity and expand airport infrastructural capacity. Other initiatives also include deepening skills of workers in the aviation sector, in order to enhance Singapore Aviation’s competitiveness.

This will also see the launch of a new Seletar Airport Passenger Terminal Building, which opens by the end of 2018 and seeks to transform operations at Seletar Airport. This includes increasing passenger-handling capacity to 700,000 a year, about four times the current handling capacity, and significantly improve the experience for passengers travelling through Seletar Airport. Once operational, the consolidated turboprop operations at Seletar will connect Singapore to more destinations, the statement added