Zurich Insurance (Hong Kong) has rolled out a multimedia advertisement that echoes the companyâ€™s attribute of providing flexible and tailormade products and services that embrace customersâ€™ uniqueness.
With the tagline â€śLooking deeper. Protecting you betterâ€ť, the ad conveys the message that a good insurance product should meet its customerâ€™s protection needs individually.
In the 30-second commercial, it starts with a familiar Hong Kong cityscape backdrop with people dressed in similar blue white striped outfits. From afar, everyone is alike – seemingly identical in their looks as well as their needs in life, to arouse people to think of the promotion tagline, “Can one insurance product really meet everyone’s protection needs?”
Through close examination of the customersâ€™ needs, the insurance brand said it offers simple, flexible and innovative insurance products and services that best protect its customers, allowing them to live their lives to the fullest.
Fiona Kwok, chief marketing officer of Zurich Insurance Hong Kong said that the company has been introducing different kind of general insurance and life insurance products that feature tailored elements in a way to offer a â€śflexible and simple suite of choicesâ€ť to fit specific needs of the customers.
The newly launched commercial uses CG effects and aerial shooting and is available on various advertising channels, including television, social media and outdoor advertising, for the next two months.
Eric Hui, chief executive officer of the company, also made a cameo appearance in the advert, wearing a shirt with the companyâ€™s signature blue white stripes.
Creative agency: The Gate Worldwide
ATL media agency: UM
Digital media buy agency: MTag
Social media content and media buy agency: Beyond Digital