Zuji unveils new tagline to stand out from competitors

ZUJI's latest campaign unveiled the brand's new tagline, "from search to discover, the destined encounter with ZUJI", together with a series of social media videos and OOH promotions.

In the videos, two independent travellers share their experiences of meeting a handpan musician in London or a farmer in Taiwan, which are all based on true stories. At the end of the video, its new tagline is introduced to emphasise how ZUJI plays a role in providing a personalised travelling experience.

The new tagline is extended from its previous slogan, "from search to discover", to further emphasise the experience that the travelling search engine could provide.

"While most of its competitors usually focus on pricing, the new tagline may help to differentiate ZUJI with an experience-oriented narrative," explained Alan Kan, creative Partner at The Kitchen Digital, the agency behind the campaign.

The campaign has also launched an instant reward interactive game that runs at specific bus shelter to drive awareness.





Client: ZUJI
Creative & Technology: KITCHEN
Film Production: KITCHEN/ Poets Creative
Media: MEC