Cohn & Wolfe Group has been appointed as the global lead PR agency for ZTE Corporation,Â effective from October 1st, 2016.
The brief includes handling ZTEâ€™s global strategy and corporate, b2b and b2c media and analyst relations, with campaigns in Asia and Europe.
Cohn & Wolfe Group will be ZTEâ€™s global lead agency and also agency of recordÂ in Asia and Europe, with the global business being led from Cohn & Wolfe Hong Kong. In Europe, Cohn & Wolfe Group is retaining and expanding the scope of the business through its AxiCom brand and has been ZTEâ€™s agency of record in the region since 2005.
MarketingÂ has been informed thatÂ ZTE’s mobile devices division, which includes handsets, continues to engage WE Communications as its global partner with emphasis on Asia-Pacific and EMEA.