ZOO Group has appointed Melissa Hill (pictured) as managing director and partner of ZOO Singapore. She has lived in Asia for over 12 years and brings more than 20 years of industry experience to the role. In the past eight years, she was the global agency leader at Leo Burnett on P&G’s Haircare and SK-II businesses.The MD role was last held by Shirley Tay who helped build the office from scratch. ZOO Singapore is ZOO group’s fifth creative agency and its first outfit in Southeast Asia and started up locally in 2015. She has since moved on the Y&R.Hill said, “I believe in partnering closely with my clients to unlock the potential of their brand and business. Co-creation and collaboration are fundamental levers to ensure real marketing effectiveness and success. Creativity is the best tool for solving business problems: the current agile, entrepreneurial environment that ECD Anthony Tham and the team at ZOO Singapore have created provides the perfect context to make fresh, new things happen in a way that exceeds our clients’ expectations.”Pawl Cubbin, founder and CEO said “2016 was an important year for us, we built on the momentum of the Group with the set up of a strong foundation in Singapore. The team has partnered with clients, both government and private sector, who are eager to work with a new type of agency that proactively and collaboratively solves business problems. Clients who are re-thinking what is possible from an agency are looking to ZOO Group as we assemble an eclectic bunch of smart, strategic and creative minds.
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