Zeno Indonesia picks Roberto Christian Sumabrata for head of reputation role

Zeno Indonesia has appointed Roberto Christian Sumabrata (pictured) to the newly-created position of head of reputation, effective 1 August 2018. In his new role, Sumabrata will join Zeno’s Asia senior leadership team and oversee Zeno Indonesia’s corporate offering along. He will be based in Jakarta, reporting to Radityo Prabowo, managing director of Zeno Group Indonesia.

This includes the agency’s growing staff of 35 professionals in Indonesia. Prior to the move, Sumabrata most recently assistant vice president at Manulife Indonesia. He brings extensive industry experience across the automotive, technology and financial sectors, the statement added. He first begun his career in 2003 and previously worked for The Jakarta Post, BMW, and Volvo Trucks.

“We are excited to have Sumabrata join our growing Indonesia team. His reputation as a trusted advisor and proven communications leader will help to support and strengthen our position as a leading agency driving integrated and transformative work,” Radityo Prabowo said.

“I am thrilled to join the fearless, Zeno team in Indonesia especially considering the strong growth of the past few years and the unmatched entrepreneurial culture,” Sumabrata said.

Zeno Indonesia’s client portfolio includes Wuling Motors, Intel, Microsoft, Netflix, LINE, Nike, Emirates Airlines, Dubai Tourism and Marriott International.