Zeno Singapore picks Havas' Allanjit Singh as new MD

Zeno Group has appointed Allanjit Singh (pictured) as managing director, where he will oversee the Singapore office. Previously the managing director of Havas' Red Agency, he replaces Matt Collette who left the agency last year to join Ogilvy as managing partner.He is tasked to drive growth and scale the agency’s local and regional presence. Singh will also be focusing on optimising Zeno Singapore to deliver the very best creative, digital, public relations and analytics capabilities. In addition, he will provide strategic oversight for existing core practice areas and senior client relationships. At Red Agency, Singh established the public relations, digital and social media services.Prior to joining Red Agency, he was the head of digital and communications director for Golin in Singapore where he managed global consumer and technology relationships and executed global campaigns and brand-led activations. Previously, he spent over two years at Iris Worldwide as the director of PR and social strategy and served as the head of social strategy at Ogilvy Public Relations Worldwide. Prior to communications, he also worked as a market research analyst developing trend and feasibility studies as well as go-to-market strategies for technology firms.Margaret Key, CEO of Zeno Asia Pacific said that Singh’s business intelligence and well-rounded skillset is a "game-changer" for Zeno."His ability to deliver solutions blending creative, digital, earned media and analytics is key to success in the Singapore market. Zeno continues to build and strengthen our talent and market presence in Asia Pacific. We look forward to Singh capitalising on our existing expertise while taking our clients and our work to the next level," she added.Singh said that he was drawn to the opportunity to build on the success that Zeno has already demonstrated in Singapore. He added that the firm’s entrepreneurial spirit and fearless culture reflect his own values, and he aims to leverage on that.“We are uniquely poised to succeed in Asia Pacific as we develop our data intelligence expertise to fuel high performance, omni-channel storytelling that delivers value to clients and authentically connects with audiences. I look forward to joining the incredibly talented Zeno leadership team and enhancing the agency’s reputation as a regional leader," he said.