ZenithOptimedia is set to launch a new global media network under the working name of Project Blue. The new network will launch in the first quarter of 2014.
It will adopt the principles of Live ROI, but will have its own distinct positioning and focus on specific categories, including: retail, automotive and pharmaceuticals.
The network will operate alongside Zenith and Optimedia and the other businesses within the ZenithOptimedia Group: Newcast, Performics, Moxie, Engauge, Ninah and Sponsorship Intelligence.
In the UK, the new network will be represented by Walker Media, which Publicis Groupe acquired at the end of last month. Formed in 1989, Walker Media is the largest independent media agency in the UK and is led by Phil Georgiadis, Chairman, and Simon Davis, CEO.
Walker Media’s clients include Marks & Spencer, Dixons Group, KFC, Halfords and Weetabix.
Sébastien Danet, president ZenithOptimedia France and chairman VivaKi France, is being promoted to global managing partner of ZenithOptimedia and as part of this role, will become chairman of the new network. Danet will retain his ZenithOptimedia and VivaKi France responsibilities and will continue to be responsible for ZenithOptimedia’s French-based global clients.
Danet joined Zenith France in 1997, when he was appointed president. In 2002, he was promoted to VP, ZenithOptimedia France, and was then made president in 2007.
Steve King (pictured) , CEO, Worldwide, ZenithOptimedia, said with the launch of the new network, ZenithOptimedia will have more opportunities “to deliver new communications services and to work with a broader range of clients around the world.