Blue 449, an "open source media agency" under ZenithOptimedia, has opened its ninth network office with the launch of the agency in Hong Kong.
Blue 449 launched in March 2015 and has since expanded to UK, France, Italy, Australia, Germany, Belgium and Spain. The office in Hong Kong will act as a regional hub for APAC as well as being the local office for Blue 449.
The agency will be led in Hong Kong by managing director Nico Guiridlian. Guiridlian joined ZenithOptimedia in 2000 and has led EMEA business development as well as being a global business director.
He has been in Hong Kong for the past three years as managing director, International Clients.
Blue 449 will be located in the offices of ZenithOptimedia and will work closely with all of the specialist units within the group. At launch, Blue 449 Hong Kong will work with both global and local clients, such as Puma, BASF and Pimco.