ZenithOptimedia Asia Pacific has appointed Felix Cartoux as corporate development director APAC, based in Singapore.
In this newly created role, Cartoux will focus on building the ZenithOptimedia business in APAC through external growth opportunities on a local market basis, as well as geographical and product expansion.
Cartoux joins ZenithOptimedia from Publicis Groupe in Paris, where he held the position of associate director within the mergers and acquisitions department. Over the past four years, Cartoux has worked on numerous Groupe acquisitions including the successful ZenithOptimedia acquisition and integration of Engauge, Brand Connection and Zenith Romania.
ZenithOptimedia’s APAC chairman Gerry Boyle said, “Cartoux brings with him a wealth of knowledge and experience. It is brilliant to have someone of his calibre as part of the team and we look forward to working with and learning from him as we work together, to develop and grow the ZenithOptimedia business across the region.”