Publicis Media China has appointed Christina Lu (pictured) as chief client officer of Zenith and Spark Foundry China. In this newly created role, Lu will focus on the development of client-centric solutions orchestrated through the synergy of business intelligence and digital, helping key clients of Zenith and Spark Foundry China unlock their business growth. Under the agency's "Power of One model", she will further push integration of the group's resources of media, talent, and technology to realise strategy into delivery. Based in Shanghai, Lu reports directly to Vivian Zhu, CEO of Zenith and Spark Foundry China.
Zhu said, “I am thrilled to have Lu with us. Her experience in managing key clients and integrating cross-sector resources will enhance our management team with capabilities in partnerships with our clients. I am confident that her expertise in digital will refresh our industry perspective, uncover more valuable growth opportunities for key 'Power of One' clients and elevate our partnership to the next level.”
Lu is a veteran in the industry. Before joining Publicis Media, she held several senior management positions including chief strategy officer of Wavemaker China and client partner of Isobar China Group. With over 20 years of experience in digital marketing across creative, media and consulting, Lu has long been devoted to the art and science of brand experience orchestration. By translating business strategy into data-driven content creativity, media innovation and integration approaches, she brings to life the consumer journey unique to a brand and the empowerment of technology in driving business growth.
“The catalyst of accelerating growth through digital transformation lies in the uncovering of key challenge and opportunity in business, as well as setting the right short or long term solution that can be implemented, measured and optimised. With my experience in strategy and digital, I will work to continue to unfold the powerful capabilities of Publicis Media products and tools, in its empowerment to problem solving and way of planning," Lu said.
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