Zalora partners with e-tailers to lead online shopping extravaganza

Online retailer Zalora is returning with 12.12 Online Fever, an online shopping extravaganza kicking off a slew of attractive deals on 12 December 2015 across different e-commerce companies.

This year’s cyber event will see over 250 partners and brands across Southeast Asia, Hong Kong, and for the first time – Taiwan. A Zalora-led initiative, 12.12 Online Fever aims to drive the e-commerce industry across the region, bringing to consumers some of the best deals that will encourage online purchase, hoping to convert traditional consumers into e-consumers.

Together with partners such as Reebonz, Expedia and Luxola, 12.12 Online Fever aims to give customers savings across fashion, food, beauty, travel and more during the shopping season. Participating partners will be featured on a joint landing page that will give an overview of all offers and deals of the day.

In Singapore, Zalora partners including the likes of Chope, Courts, Carousell, Roomorama, Redmart, Sony, Citibank, SPH Magazines and SAFRA Radio, together with a host of other local e-commerce players, will harness the collective effort to empower e-consumers in the Internet economy by offering great savings options over the four-day campaign.

On Zalora’s site, customers can expect exclusive discounts on a wide variety of local and global brands including Topshop, Topman, Dorothy Perkins, Steve Madden, RayBan, Nine West and Herschel.

Starting from 12 December 2015 at midnight, 12.12 Online Fever will go live on the Zalora site and mobile app.

Tito Costa, regional managing director of Zalora Group, said: “This online sales day will give them a little push, sparking consumer spending by offering their favourite items at the best prices. Last year’s record sales attested that such a cyber event resonates well with consumers in the region, and we are geared up to emulate the same success.”

Dione Song (pictured), managing director of Zalora Singapore said, “Growing and cultivating the e-commerce industry in Singapore is a huge mission that cannot be achieved singlehandedly. For this year’s edition of 12.12 Online Fever, ZALORA has amassed a wide selection of partners from different verticals to come together for this massive online event.”

“E-commerce is a fast growing market globally and especially so in Singapore. With the strong outreach to new markets, traditional retailers can adopt these capabilities to extend their reach to new pools of consumers,” Khoong Hock Yun, assistant chief executive, development group, Infocomm Development Authority of Singapore, said.

“IDA’s e-commerce programme has been actively reaching out to Singapore merchants and retailers to help them develop these key capabilities.”