Zalora Malaysia is the official merchandise sponsor for music festival Future Music Festival Asia (FMFA). The online fashion company has produced exclusive apparel for FMFA, in line with the theme of this year’s event, Rumble in the Jungle.
The collection is designed to bring out the animal in party goers with prints, safari attire and nature inspired accessories. The online fashion retailer will run their first ever on-ground sales at FMFA. Visitors can purchase their exclusive merchandise and participate in contests at the photo booth.
Celebrities attending or performing at FMFA will also drop by Zalora’s studio to accessorise their look for the three day music festival.
Giulio Xiloyannis, managing director of Zalora Malaysia said, “We are a young company and don’t limit ourselves to the conventional ways of doing business. Fashion is all about breaking boundaries and that is what we hope to do with our collaboration with the music industry.”
To reward customers and shoppers across Malaysia, Zalora.com.my also offered 20% discount storewide on the 12th of March.