Yuu launches social responsibility programme to send love to community

Yuu, Hong Kong’s largest customer rewards club, has launched a new corporate social responsibility (CSR) programme this Mid-Autumn Festival as a commitment to serving the community.  Also known as "A Full Moon of Blessings", the CSR programme allows members to redeem traditional lantern making experiences with yuu points and donate mooncakes to those in need in its app. 

Extending its earn-and-redeem offerings from merchandise to experience, yuu is co-hosting three charity lantern-making workshops with local paper-crafting master Mo Cheuk Kei, chairman of the Hong Kong Traditional Paper Crafting Arts Union with over 30 years in the industry for its members. During the workshop, Mo will share with yuu members the story of Mid-Autumn Festival, and the technique of paper crafting, listed on the Intangible Cultural Heritage of Hong Kong.

Furthermore, yuu is also donating 1,500 mooncakes to Foodlink Foundation, while members are invited to donate mooncakes to the charity with yuu points to send love and care to the underprivileged via Foodlink Foundation. From now until 10 September, yuu members may also donate yuu points to Foodlink in the yuu app, sending some much-needed love to the underprivileged. One mooncake will be given out for every 6,000 yuu points donated.

“We are delighted to see yuu members donating points to our charity partners through the ‘Share Points’ feature in the app. They have been extremely supportive of yuu’s charity work in the past two years,” said Ronald Wong, VP of branding, digital and social marketing at yuu. “As Mid-Autumn Festival is a time for family and friends to gather and share mooncakes and other delicacies, we encourage our members to join us once again in supporting the people in need through this meaningful CSR programme,” Wong added.

Since its launch in 2020, yuu has continued to grow its "yuuniverse" to bring more convenience and rewards to its members. Currently, yuu connects Hong Kong’s most trusted brands including Wellcome, Market Place, Mannings, 7-Eleven, IKEA, KFC, Pizza Hut, PHD, Maxim’s Group, 3hreesixty, Oliver's The Delicatessen and more, and has gathered over four million members across the city. Through the share points function in the yuu app, DFI Retail Group and yuu members have together donated over 70 million yuu points to the two non-profits Foodlink Foundation and Helping Hand since 2020, in turn supporting over 340,000 beneficiaries during the challenging times.

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