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Yummy app launches in Indonesia targeted at Millennials and Gen Z

Yummy has officially launched Yummy App in Google Play Store and App Store since the beta version launched a few weeks ago. The development of Yummy App is aligned with Yummy’s official hashtag: #MasakituGampang (Cooking is Easy).

Yummy as a food-focused media owned and operated by IDN Media has previously gained attention for their presence in social media (Facebook and Instagram) since 8 July 2016, with over 3.3 million followers. Yummy App’s top features are designed to solve issues faced by Millennials and Gen Z who want to cook.  The Yummy App also pays attention to ‘social’ features that make the app more appealing for Millennials and Gen Z.

In the phase of beta launching, Yummy App also introduced features that enable users to be closer and more connected to each other. Through ​Upload Recipe ​feature, users can submit recipes of their food creations to Yummy App’s community page and earn Yummy Point that can be exchanged with cash. Then, users can use ​Follow Friend’s Account ​and ​Notification ​features while interacting with the Yummy Community.

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Winston Utomo, founder and CEO of IDN Media said​: “We are very excited with the launch of Yummy App, especially with the support of our loyal users during the beta version. We envision that Yummy App can help all Millennials and Gen Z in Indonesia to cook well, eat well, and live well.”

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