Y&R Southeast Asia CEO Sanjay Bhasin heads to Dentsu

Sanjay Bhasin, CEO Y&R Southeast Asia and Thailand, has joined Dentsu Aegis Network (DAN) as CEO of DAN Indochina. The role is newly created and will see him reporting to Dick van Motman, CEO of Dentsu Aegis Network Southeast Asia. The appointment will be effective January next year.

According to a press statement from DAN, Bhasin will be tasked with driving reputational and operational excellence in Indochina and will look to drive growth through the network's one P&L operating model. The move comes as the agency looks to expand its business in the Indochina region, comprising of Vietnam, Cambodia, Laos and Myanmar.

Meanwhile, Toshinori Aoki, CEO of DAN Vietnam, will move back to Tokyo after seven years of establishing the business in Vietnam, one of the key growth engines in the region, according to the statement.

Confirming Bhasin’s departure to Marketing, a Y&R spokesperson shared that plans to announce the new head of Y&R Asia and the sub-regional structure will be done in due course. The spokesperson added that there is a current solid leadership team in place in Thailand, with news of additional appointments to come.

“Bhasin’s 25-year tenure at Y&R has been marked by many achievements, notably the growth and success of Y&R’s network in Southeast Asia. We are deeply thankful for his many years and accomplishments, and wish him all the very best in his next chapter,” the spokesperson added.

According to his LinkedIn, Bhasin held the role of regional account managing director of Y&R from 1999 to 2006. He then took on the role of regional director/chief client officer of Y&R Brands from 2006 to 2009. He took on the role of Y&R CEO of Thailand and Indochina in 2009 and held the role for three years. Bhasin was then handed additional duties in 2012, which saw him undertaking the Southeast Asia market in his remit.

He first begun his career with Y&R in its New York office in 1993 and relocated to Asia in 1999, helping to grow the region’s Indonesia, Vietnam and Philippines offices. His work with Y&R saw him working with clients such as Caltex, Citibank, Danone, LG and Sony.

In August, the agency saw the exit of Asia president Matthew Godfrey who took on the role of CEO at Nutrition Innovation.

“The collaborative spirit, strength and suite of capabilities drew me to the network. Its ability to provide truly convergent solutions at scale and speed is truly exciting. I am looking forward to working with the great talent at Dentsu Aegis Network and expanding upon the vast opportunities that the Indochina region holds," Bhasin said.

According to van Motman, Toshinori has built a strong foundation in Vietnam. With his move back to Japan, the agency is looking to bring in fresh talent to further evolve the business. It also aims to tap into the growth that is now occurring across the Indochina region.

"Bhasin brings a great breadth of experience, a client-centric/solution-based approach and a deep appreciation for what creates consumer engagement in this day and age. Next to this having worked across cultures, both regionally and globally, he is a true embodiment of the power of diversity and convergence," van Motman added.

Meanwhile, Dentsu Aegis Network appointed Duncan Pointer to the role of CEO of Vizeum Asia Pacific, while Kristian Barnes assumes the newly created role of regional chief client officer for DAN. Both report to Nick Waters, CEO of Dentsu Aegis Network Asia Pacific.