Y&R has promoted Annie Boo to the chief executive officer role of Y&R China, across all offices in Shanghai, Beijing and Guangzhou.
As national CEO Y&R China she will also oversee Beijing and Guangzhou to ensure a more connected countrywide operation. Boo
works alongside creative partner Ong Kien Hoe, who was named national executive creative director late in 2016.
As CEO Y&R China, she is tasked with investing in and sharing resources, raising Y&R profile, driving collaboration to win new business, developing new agency skills and helping growth and profitability.
Having graduated in law with an LLB honors degree, her career started as a young account person moving rapidly up the ranks to become the regional account lead for Tiger Beer global led out of the Y&R Malaysia office.
She broadened her agency experience by moving to Shanghai as the lead of accounts including B2B, international FMCG brands like Pepsi beverages and Fonterra. A stint as client services director at JWT back in her native Malaysia, was followed by her return to Shanghai, and Y&R in 2015.
Y&R’s global president David Patton said, “By unifying the many talents of our offices in China, we move ever closer toward Y&R’s goal of achieving our ‘sweet-spot’ where creative, technology, strategy and data meet.”
“These are exciting times for Y&R in China, as we continue to build our new offerings, and we strive toward more integration – of agency capabilities within each office and now across all three,” said Boo.