The days for brands that resort to paid fake views for their YouTube campaigns could be numbered as the video sharing website cracks down on users who game the system.
Starting last week, software engineer Philipp Pfeiffenberger said on the official Google blog that YouTube will be periodically validate a video’s view count and may remove fraudulent views once proven.
“YouTube isn’t just a place for videos, it’s a place for meaningful human interaction. Whether it’s views, likes, or comments, these interactions both represent and inform how creators connect with their audience, he adds.
Pfeiffenberger warned YouTube video creators to be cautious when working with third-party marketing firms, who he says “unfortunately… will sell you fake views.”
YouTube currently has a policy defining that a view should be viewer-initiated. It prohibits views as a result of spamming, autoplay, or paid for at around $10 for 10,000 views.
“We don’t expect this approach to affect more than a minuscule fraction of videos on YouTube, but we believe it’s crucial to improving the accuracy of view counts and maintaining the trust of our fans and creators,” he said.