Young Kim, former ECD of FutureBrand, has joined Prophet Hong Kong as partner and creative director.
In her new role, Kim will help Prophet build and lead the creative team in implementing solutions for all clients.
Prophet has been building a team of branding and creativity experts to strengthen its competitive advantages in the Asia Pacific region and help its clients deliver more engaging customer experiences.
“Young brings to our team in Asia the perfect combination of amazing creative thinking with a thoughtful and smart strategic approach. We are very excited to have Young join our team and are looking forward to working with her to grow our creative capabilities in Asia,” said Andres Nichols, global executive creative director at Prophet.
Kim’s work in New York, London, and Hong Kong has spanned large scale global branding programs to niche identity systems for corporate, consumer, cultural and institutional clients such as Swire, Hong Kong Arts Centre, Bhutan, Motorola, SAP, Pfizer, American Express and the King Abdul Aziz Center for World Culture.
Working across print, digital and environmental media, Kim aims to communicate a clear and powerful idea, and collaborates closely with other disciplines to curate holistic brand experiences.
“Asia is becoming a mature market and brands in the region need to become more mature as well,” commented Kim.