BBC Studios has collaborated with Alibaba Group’s video streaming platform Youku to offer Chinese audiences access to its library of children’s content.
The partnership will see more than 100 hours of BBC’s CBeebies content delivered to China, including hit Australian production Bluey, which has been dubbed into Chinese and is set to premiere on Youku today.
“We are very pleased that through Youku, pre-schoolers in China will have greater access to premium CBeebies content such as Yakka Dee and Bluey. We are exceptionally excited for the Chinese-dubbed version of Bluey, and we are confident that the warmth and authenticity of Bluey’s family will resonate with Chinese families,” said Henrietta Hurford-Jones, director of children’s content, BBC Studios.
Other than Bluey, Youku will also feature English language learning series Yakka Dee, children’s cookery show My World Kitchen, and animal-lover programme My Pet and Me. These programmes will be available to stream and download both on the Youku online platform and mobile app, where they will be subtitled and dubbed in Chinese.
“BBC Studios has a track record of producing quality children’s content that is not only entertaining, but also educational and heart-warming. We are proud to expand our children’s content library with the latest programmes from BBC Studios, and look forward to deepening our partnership in the future,” commented Aaron Liao, general manager of Youku Kids.