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Yeo's celebrates new soy milk series with three short films

Yeo's celebrates new soy milk series with three short films

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Heritage food and beverage brand Yeo's has rolled out three short films to celebrate the launch of its new soy milk product series, Yeo's Immuno soy milk. 

The three short films convey the brand and product proposition with a light-hearted twist. 

Don't miss: Yeo's ushers in the Year of the Dragon with heart-warming brand film and limited-edition packaging

The first ad, titled "The couple who loves smooth mornings" features a couple at breakfast. The girl drinks a full glass of Yeo's Immuno soy milk while the guy drinks straight from the carton. 

The video ends with the tagline "Smooth days start with your first sip". 

The second ad, titled "The guy who just never takes sick leave", features a guy who was honoured the title of 'Employee of the Month' for the month of January.

He is later seen wheeling across the office drinking a bottle of Yeo's Immuno soy milk. While wheeling, he passes a box of tissue to a colleague who sneezes and helps another colleague fix the printer.

The video ends with him earning ‘Employee of the Month’ titles for the months of February, March, April and May too, followed by the campaign tagline.

The third ad, titled "The mum who is always on top of it all", sees a busy mother who is able to complete all her tasks such as checking emails, cleaning up toys and preparing lunch for her kids. 

She is also seen drinking a packet of Yeo's Immuno soy milk throughout the ad. 

The video ends with the mum standing proudly in front of her mini-van, her kids running around, and the campaign tagline. 

The shorts were created in collaboration with Fishermen Intergrated and are part of a fully integrated social media, advertising and in-store communications campaign running throughout the month in Singapore and in Malaysia. The campaign also includes sampling events. 

“In an era of evolving consumer lifestyles, it is essential for brands to innovate to meet changing needs. With this launch, Yeo’s is offering health-conscious consumers a delicious, nourishing beverage that also supports their immune system," said Yeo’s chief marketing officer Ang Chong Lee.

“The new series of soy milk represents a significant milestone for one of Yeo’s signature beverages. We remain committed to our heritage of crafting drinks with quality ingredients that both nourish and satisfy our customers.”

Yeo's Immuno soy milk is a lactose-free healthy alternative to conventional breakfast drinks, said the release. The initial launch features two flavours, original and chocolate, with more variants planned in the future. 

Earlier this year, Yeo's celebrated the Year of the Dragon with a limited-edition packaging for its packet drinks. The promote the packet drinks, Yeo's launched a campaign titled "Savour the joy of togetherness"

The campaign featured a heart-warming brand video which follows a young boy on a secret mission to surprise his family with a Dragon dance during reunion day.

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

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Yeo's special edition packaging using Lee Kuan Yew's image falls flat 

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