Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Yayasan Generasi Gemilang and TikTok tackle cyberbullying with #hentikanbuli challenge

Yayasan Generasi Gemilang and TikTok tackle cyberbullying with #hentikanbuli challenge

share on

Malaysian non-profit organisation Yayasan Generasi Gemilang (GG) has tied up with TikTok to tackle cyberbulling in the country via the #hentikanbuli (#stopbullying) challenge. The #hentikanbuli challenge encourages users to spread awareness on cyberbullying by filming a video using the sticker, posting it with the hashtags #thinkb4youdo, #stopbullying and #hentikanbuli and set it to public, and sharing it on their social platforms.

GG and TikTok first partnered in 2019 through the #BetterMeBetterInternet campaign, which saw TikTok align its efforts to amplify GG's commitment in empowering children and youth with positive values to thrive in essential life areas. These include cyber wellness and digital literacy. This year’s partnership extends both parties commitment to online safety, specifically raising awareness on cyberbullying.

According to TikTok, the long-term relationship will see a holistic approach with both online and offline elements. The offline approach would see on-ground outreach initiatives at schools to inculcate positive online behaviors by providing fresh, new learning materials to youth, whereas online will include a downloadable module that serves as a guide to addressing cyberbullying, the launch of the #stopbullying (#hentikanbuli) campaign and potential livestreams with GG and other industry experts to raise awareness and the importance of standing up to cyberbullying.

This partnership comes after TikTok launched its #thinkb4youdo campaign which encourages Malaysian users to take a moment and think before they conduct dangerous acts on TikTok. A+M has reached out to TikTok for additional information.

Nick Foong, director of services at GG said it is fully aware that spending time online is an increasing part of youth culture today, and there has been no better time than the present to raise awareness on cyberbullying and the impact it has on a family unit.

"GG is proud to partner with TikTok to inspire youth to make positive life choices, form close family connections and to be a vital contributor to society, all of which are essential in tackling cyberbullying," he said.

Arjun Narayan Bettadapur, director, trust and safety, APAC region, TikTok said maintaining a safe and positive platform for its global community is its number one priority and requires a multifaceted approach, which include development of stringent policies and tools, as well as collaborations with organisations that are aligned to TikTok's commitment. "GG is a prime example of such a partnership, which sees both parties leveraging each other’s strengths to tackle an ongoing issue in Malaysia – cyberbullying," Bettadapur said.

Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. Sign up for early bird tickets here!

Related articles:
Analysis: Facebook 'Reels' in another clone as TikTok battles headwinds
Analysis: Are the synergies in place for a successful Microsoft-TikTok deal?
TikTok 'enTRAPs' users with immersive K-drama experience
GSC Movies taps on TikTok to commemorate cinemas reopening in Malaysia

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window