Yayasan Generasi Gemilang and TikTok tackle cyberbullying with #hentikanbuli challenge

Malaysian non-profit organisation Yayasan Generasi Gemilang (GG) has tied up with TikTok to tackle cyberbulling in the country via the #hentikanbuli (#stopbullying) challenge. The #hentikanbuli challenge encourages users to spread awareness on cyberbullying by filming a video using the sticker, posting it with the hashtags #thinkb4youdo, #stopbullying and #hentikanbuli and set it to public, and sharing it on their social platforms.

GG and TikTok first partnered in 2019 through the #BetterMeBetterInternet campaign, which saw TikTok align its efforts to amplify GG's commitment in empowering children and youth with positive values to thrive in essential life areas. These include cyber wellness and digital literacy. This year’s partnership extends both parties commitment to online safety, specifically raising awareness on cyberbullying.

According to TikTok, the long-term relationship will see a holistic approach with both online and offline elements. The offline approach would see on-ground outreach initiatives at schools to inculcate positive online behaviors by providing fresh, new learning materials to youth, whereas online will include a downloadable module that serves as a guide to addressing cyberbullying, the launch of the #stopbullying (#hentikanbuli) campaign and potential livestreams with GG and other industry experts to raise awareness and the importance of standing up to cyberbullying.

This partnership comes after TikTok launched its #thinkb4youdo campaign which encourages Malaysian users to take a moment and think before they conduct dangerous acts on TikTok. A+M has reached out to TikTok for additional information.

Nick Foong, director of services at GG said it is fully aware that spending time online is an increasing part of youth culture today, and there has been no better time than the present to raise awareness on cyberbullying and the impact it has on a family unit.

"GG is proud to partner with TikTok to inspire youth to make positive life choices, form close family connections and to be a vital contributor to society, all of which are essential in tackling cyberbullying," he said.

Arjun Narayan Bettadapur, director, trust and safety, APAC region, TikTok said maintaining a safe and positive platform for its global community is its number one priority and requires a multifaceted approach, which include development of stringent policies and tools, as well as collaborations with organisations that are aligned to TikTok's commitment. "GG is a prime example of such a partnership, which sees both parties leveraging each other’s strengths to tackle an ongoing issue in Malaysia – cyberbullying," Bettadapur said.

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