Yahoo Hong Kong, now part of Oath, has announced the winners of the Big Idea Chair Awards 2017. This marks the 9th consecutive year that Yahoo organises the awards. The BIC Awards celebrate creativity, innovation and imagination in the digital era and recognise outstanding digital marketers and advertisers on the Yahoo Network. Twenty-two awards were given out in total, in 15 Hong Kong categories and seven North Asia categories.
American Express International, Inc. took home the ‘Outstanding’ title for the overall Yahoo Big Idea Chair Award, alongside a number of other category wins, with DBS and Bayer Healthcare Limited - YAZ taking away multiple merit awards in different categories, including the above. The Best Agency Awards were bagged by OMD Hong Kong in Media Agency of the Year, and by McCann & Spencer for Advertising Agency of the Year.
Commenting on the overall win, American Express’ country manager Hong Kong and Taiwan, and general manager, insurance Asia, Susanna Lee said: “We are honoured to have received four awards this year including the hall-of-fame Outstanding Yahoo Big Idea Chair Award for 2017 for Hong Kong. By working with Yahoo Better Me and its Facebook Page, we successfully combined product offers and travel-related information, driving better customer engagement and card acquisition; in fact card applications grew significantly through this channel.”
“Digital creativity as a crucial asset is what we value over the years. We understand that marketers are looking for brand-new digital experiences for customers, and thus we are determined to help brands engage with their customers online through the powerful combination of data, content and technology, guiding advertisers to maximise their on-target consumer reach by offering big data analytics together with our programmatic buying and audience targeting ad solutions,” said Rico Chan, managing director of Oath Hong Kong & INSEA.
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Winning brands and agencies gathered at the awards ceremony at the Grand Hyatt in Hong Kong to celebrate their digital marketing successes complete with numerous performances. The ceremony was attended by 300 marketers, including Oath’s CMO Allie Kline and chief revenue officer John DeVine from their US headquarters.
“AOL and Yahoo coming together under Oath is a brand of trust,” DeVine said. “We want to lead with innovation. And today is a nice statement of that - helping advertisers innovate.”
“We want to be mobile-best across all our assets – not just our consumer assets, but also our B2B advertising assets that advertisers and agencies purchase and work with,” CMO Allie Kline said. She further explained how Oath aims to be video-led, for example through the introduction of Yahoo TV in Hong Kong, and expand both its B2C and B2B offerings. “Things like RYOT Studios gives us a lot of interesting mobile-best, augmented reality, virtual reality, and 360 video to bring to advertisers and agencies.”
Originating from Yahoo! Inc., the Yahoo Big Idea Chair was launched in Hong Kong in 2009.