WWF urges public to save natural resources

Facing increasing consumption of renewable natural resources, WWF China has launched a social media campaign to raise public awareness to save our planet.

Aligning with “Earth Overshoot Day”, the campaign asked the public to answer a series of questions regarding their lifestyle consumptions choices on social media and calculated “How many Earths does it take to support 7 billion of you?” through a mathematics formula.

Grey China_WWF1

“WWF have been promoting the sustainability in generating and consuming while satisfies humans’ need of natural resources without demolish more, and brings harmony between the demand and the supply within our only Earth,” said Dr. Lin Li, executive director of programme, WWF China.

“As we approach Earth Overshoot Day, we want to pass the idea of sustainable consumption by getting more people involved, by inviting social responsible companies to join us, and consequently to put and convert the industry chain in motion to act on sustainable consumption, and eventually makes it the new consumption norm.”

Behind the campaign is Grey Group China. Canon Wu, chief digital creative officer, Greater China, of Grey Group said the campaign aims to build greater public awareness on reducing the excessive consumption of our natural resources by starting making changes of our very own way of living.

Grey China_WWF3 Grey China_WWF6

“We have stepped up our game in drawing in more public support: four KPLs join us to call for more green actions, by leveraging their influences to promote green actions mindsets and actions,” she said.

This year’s “Earth Overshoot Day” lands on August 13.

Chief Digital Creative Officer: Canon Wu
Group Creative Director: Afu Wu
Associate Creative Director: Elain Chang
Designer: Georgiana Zhan
Digital Creative Director: Jonathan Lim
Group Head: Yuki Xu
Senior Copywriter: Silvia Zhang
Project Director: Cain Huang

Read More News

in China by


经过与三家世界领先传播集团的激烈竞争,杰尔集团赢得中国招聘门户网站中华英才网的整合营销业务。 中华英才网首席营销官阮国维说:「基于目前中华英才网的实际需求,我们希望通过找到一家真正意义上的整合营销伙伴,执行出行之有效的解决方案。」 「杰尔集团在理解客户企图心、..


Leave a Reply

You must be logged in to post a comment.