The World Wide Fund for Nature (WWF), the world’s largest conservation organisation, has announced Sinclair as agency partner to drive their communications strategy for Sustainable Seafood Week 2018. Funded by the Hong Kong SAR Government’s Sustainable Development Fund, the week-long, citywide event will see participating hotels, restaurants and retailers promote sustainable seafood by rolling out ocean-friendly menus. This third edition of Sustainable Seafood Week will also include engaging new activations, the details of which will be unveiled soon, all serving to further the mission of WWF to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature.
Sinclair will activate a 360-degree strategy to engage key stakeholders as well as the wider Hong Kong public in a meaningful conversation around the importance of sustainable seafood practices, as well as raising awareness of the current state of our oceans. In addition to crafting localised messaging for the event, Sinclair will also oversee event planning and management for the various activations, roll out a strategic KOL engagement plan and devise and implement a strategic media buy. Sinclair’s content and design teams will also be engaged to craft a compelling, public-facing narrative for Sustainable Seafood Week 2018.
“Sinclair prides itself on its commitment to the local Hong Kong community, which has been reflected in the Hong Kong Council of Social Service recognising us as a Caring Company for three consecutive years,” says Kiri Sinclair, founder and managing director. “With Hong Kong’s storied history as a fishing port, as well as increased awareness of late as to the health of our oceans, we are excited to partner with WWF to spark conversation and drive change in the community about protecting our oceans and their biodiversity, while also honouring Hong Kong’s historical ties to our waterways.”