The Wall Street Journal Asia has announced a new senior leadership for its Chinese-language edition, promoting Li Yuan, currently CWSJ.com’s managing editor to editor-in-chief.
Li’s immediate plan is to focus on growing CWSJ as a video brand in China, launching the first native language video center populated daily with original and subtitled content. She will also be in charge of an ambitious site relaunch later this year.
Paul Beckett, Wall Street Journal Asia Editor, said under Li’s stewardship, CWSJ has quadrupled its traffic and spread its influence widely over various Chinese social media channels.
He said between Li and the CWSJ account on Sina Weibo, the site now has a following of four million people in China.
“Our reputation is that of a fair and independent voice, one that brings transparency to a place where that’s often hard to find,” he told staff in an email.
Joining Li on the management team is Xin Li. Xin was previously with China’s Caixin Media, where she has been managing editor of the financial publication’s online English-language news unit.
Reporting to Li Yuan, Xin will oversee CWSJ’s growth, its relaunch onto the Tesla platform and its day-to-day operations as managing editor.
Other appointments to the Chinese-language site include Chinese-language Services Editor “Zach” Wei Zeyuan, who moved from Shanghai to Beijing last year to oversee CWSJ’s newly merged translation unit and local-language analysts.
China Wealth Editor and popular “People’s Money” columnist Wei Gu has taken on additional responsibility for original content and columnists.
Xiao Li becomes China digital editor, having served as a key multimedia editor for CWSJ for the past several years, where she wrote and programmed many key multimedia projects and also offered systems training.