Late last month, PAP created an ad titled “Re-ignite the Passion of Servant Leadership” to get the public passion roaring to join government service.
The video has since gotten over 50,000 views (as at the time of writing).
But we’re not so sure the number of views indicate the public’s passion to join the cause.
The ad has various members of the PAP promoting the benefits of civil service jobs, half of which were mumbled and could barely be understood.
The comments below the video should give you a fair indication of what the public thought.
This is not the first time a government body has tried to drum up anticipation about its department with a terrible ad.
Remember the MDA ad from a couple of years ago? Let us refresh your memory: